Adams Walter Communications - Public Relations in Wine, Food and the Arts



RESOURCES HOME ABOUT US SERVICES CLIENTS CONTACT US ADAMS WALTER COMMUNICATIONS PO Box 757 Napa, CA 94559 Tel: 707.255.0300 Fax: 707.255.2308 Em: lisa@adamswalter.com	About Us Adams Walter Communications was founded in 1999 and specializes in building high-touch relationships with its clients for whom we practice hands-on PR. Lisa A. Walter Principal Lisa Walter has a diverse professional background that spans more than fifteen years and includes public relations, promotional marketing and writing experience in the wine/hospitality/travel industry, high-tech/Internet, trade and consumer publishing, professional sports and corporate and agency environments. Prior to opening Adams Walter Communications, Lisa managed client programs for R. Eddy Communications, directed the 1998 Premiere Napa Valley Winter Trade Auction for the Napa Valley Vintners Association and was Director of Marketing and Public Relations for SmartWired, Inc., a wine information and media company that published Smart Wine Online, Smart Wine Magazine and Wine Business Monthly. At SmartWired, Lisa’s responsibilities included establishing direction and implementing all company marketing, promotional efforts and media relations. In addition, she managed and directed online events, offline/online integrated promotions, sponsorship negotiation, trade show and event coordination, marketing programs and market positioning and strategy. A “native” of California’s Wine Country, she began her wine industry career in the Hospitality Center of Inglenook Napa Valley in the early ‘80s. However, her wine public relations experience began as Director of Public Relations for a small Napa Valley winery where she built the winery hospitality and marketing programs and participated in the winery’s online presence as early as 1994. Lisa majored in Communication Studies, and graduated with an emphasis on Public Relations and Advertising. Her past and present professional memberships and affiliations have included the COPIA (American Center for Wine, Food & the Arts) 100 Cru Marketing Committee, Academy of Wine Communications, Sonoma Valley Vintners & Growers Alliance Marketing Committee and Community Outreach Committee, Sonoma Valley Olive Festival Public Relations Committee, Wine BRATS Committee Chair, Women for WineSense, the Public Relations Society of America, Wine Hospitality Organization and Silverado Trail Wineries Association Board Member. Her written work has been published in publications such as Appellation magazine (Wine Country Living), Wine Business Monthly, Sonoma Valley Magazine, The Sonoma Valley Business News, Wine Country Spotlight and The Napa Valley Register. In 2003 she was one of a select group of PR professionals published in the wine public relations book entitled “Spinning the Bottle.”